purpose of marketing department
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A marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target customers and other audiences. Depending on the company's hierarchical organization, a marketing director, manager or vice president of marketing might be at the helm.
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The marketing department is responsible for creating and disseminating images, messages and ideas that best communicate the brand values. Additionally, you must ensure that all company departments convey these messages in a consistent and unified way.
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