Q.1 (a) What are the marketing concepts? Explain the process of
evolution of these concepts.
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The marketing concept as a business philosophy is traced from its origins as a business belief where efficient production was the emphasis to the current belief which emphasizes customer needs as a means of long-run business success. The concept has evolved in a progressive fashion over the last century.
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Explanation:
The marketing concepts is preoccupied with the idea of satisfying the need of the customer by means of the product as a solution to the customers problem.
The marketing concepts represent the major change in today's company orientation to achieve competitive advantage.
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