Q.1 Enumerate the principal functions of distribution.
Explain what you infer by the term ’Creating Place Utility?
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Answer: Functions of Distribution Channels
Distribution channels provide time, place, and ownership utility. ...
Logistics and Physical Distribution: Marketing channels are responsible for assembly, storage, sorting, and transportation of goods from manufacturers to customers.
The place utility refers to the utility created for the product by the virtue of its location. The attractiveness of a product can be increased by changing its physical location. If we talk in marketing terms the product should be available at the place where it more accessible to the consumers
Explanation:
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