Q.1. What are core competencies of Tesco?
Q.2.: What was the criteria for market expansion followed by Tesco & why?
Q.3.What was Tesco’s entry strategy into Eastern Europe and Asia.?
Q.4: What are key success factors of Tesco when compared to other competitors?
Answers
Answer:
1-The manner in which Tesco analyses and implements Clubcard data findings contributes to its success as a market leader. You can argue Tescos's market research department is one of its core competencies because it is an expert in its fields and knows how to use it to add value to the customer experience.
2-Entering the US, Tesco deserves credit for creating a neighborhood market approach—emphasizing fresh produce and meats, and good quality but value-priced prepared meals. By not partnering or hiring local executives, Tesco missed the opportunity to learn more about the habits and needs of target customers.
3-Tesco has expanded its operations outside the UK to 11 other countries in the world. Tesco pulled out of the USA in 2013, but continues to see growth elsewhere. Sam Pointer's international expansion strategy (Operating in Birkenhead) has responded to the need to be sensitive to local expectations in other countries by entering into joint ventures with local partners, such as Samsung Group in South Korea (Samsung-Tesco Home plus), and Charoen Pokphand in Thailand (Tesco Lotus), appointing a very high proportion of local personnel to management positions. It also makes small acquisitions as part of its strategy: for example, in its 2005/2006 financial year it made acquisitions in South Korea, one in Poland and one in Japan.[2]In late 2004 the amount of floorspace Tesco operated outside the United Kingdom surpassed the amount it had in its home market for the first time, although the United Kingdom still accounted for more than 75% of group revenue due to lower sales per unit area outside the UK.[citation needed]
In September 2005 Tesco announced that it was selling its operations in Taiwan to Carrefour and purchasing Carrefour's stores in the Czech Republic and Slovakia. Both companies stated that they were concentrating their efforts in countries where they had strong market positions.
4-Tesco has been particularly successful because of its powerful brand. It has a reputation for value, low prices and for being customer focused. Its brand equity and associations have helped the company to expand into new sectors and markets.
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