Question

Q 14:.
is an important elements of
behavioral Segmentation​

Answer 1

Answer:

Importance of behavioral segmentation Behavioral segmentation is performed so that people showing similar buying behavior can be clubbed together in a single group and they can then be targeted. It helps companies to promote and market their product in a very streamlined manner as they can capture the customer based on his / her needs.

Elements :

• Usage Frequency
• Occasion
• Benefits needed
• Brand loyalty

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