Q.2 Collect a cutout of one favourite advertisement of yours from a newspaper and
write merits and demrits of it.
Ans:
Answers
Answer:
1. Press Advertising or Print Media:
Press advertising, i.e., advertising through newspapers, magazines, journals, etc. is commonly used by modem businessmen. It may be noted that advertising is an important source of finance for the press or print media. Because of advertisements, the subscribers get newspapers and periodicals at subsidized rates.
(a) Newspaper Advertising:
Newspaper reading is a common habit among the educated people. Besides daily newspapers, there are bi-weekly and weekly newspapers also. Newspapers reach almost every place and are read by all kinds of people.
Therefore, newspaper can be used as a medium of advertisement with great advantage. While selecting a newspaper for this purpose, an advertiser has to take into consideration the strength of circulation, the class of readers it serves, the geographical region over which it is popular and the cost of space.
Advertising through newspapers has the following merits:
(i) A newspaper has large circulation and a single advertisement in a newspaper can reach a large number of people.
(ii) Continuous advertisement is possible because newspaper is published daily. An advertiser can repeat his advertisement daily, weekly, or fortnightly.
(iii) Newspapers provide flexibility in advertising in the sense that advertisement campaign can be initiated and stopped quickly. One day’s notice is sufficient for this purpose. Similarly, advertising message can be changed promptly whenever needed.