Q.2) Read the following passage carefully and complete the following sentences :-
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that is cannot run by just selling news; it has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and business who can afford to advertise in it.
The growth of the press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments -editorial, circulation, advertising and production -is very essential for effective and better management. The head of various departments must be part of the management of a newspaper. They must be aware of the goals set, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
Questions :
The growth of a newspaper depends on _________ .
Of the two aspects of newspaper, news is _____________ .
_________ is the most essential aspect of effective management.
The heads of various departments should be ___________.
The word ‘goal’ in the passage means __________ .
Answers
Answer:
This section comprises of questions based upon a brief passage usually consisting of one
or two paragraphs. The candidate is required to analyse -the contents of the passage and
then answer the questions that follow.
Passage 1
Among the earliest memories of my childhood are the stories from these epics
told to me by my mother or the older ladies of the house, just as a child in
Europe or America _might listen to fairy tales or stories of adventure. There' was for
me both the adventure and the fairy tale element in them. And then I used to be
taken every year to the popular open-air performances where the Ramayana story
was -enacted.
1. The second sentence shows that the writer
(a) Tolerated the old stories and open air performances
(b) Analyzed old stories for their value
(c) Enjoyed them
(d) Dismissed them as untrue and silly
ANSWER:(c)
2. The author of this passage is in
(a) A reflective mood
(b) A reminiscent mood
(c) A critical mood
(d) An introspective mood
Answer:
the growth of a newspaper depend on