Q-237 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Answers
Answer:
How does creating a social network marketing plan differ from a traditional marketing plan?
• The brand image should be completely different for social marketing
• The staff requirements and skill sets for social marketing are different
• There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
• Other than the method of delivery, a marketing plan either way will be similar
2. What non financial measure of marketing is important to track?
• CEO performance
• Number of new hires in marketing
• Number of impressions
• New customer acquisition
3. What is a “vlog”?
• Video Log
• Video Blog
• Log of blog activity
• New technology to aid in blogging
4. What are the four P’s of marketing?
• Product, Price, Place, Promotion
• Price, Popularity, People, Placement
• Popularity, Product, Promotion, People
• People, Price, Promotion, Placement
5. What should a company post on Twitter?
• New product launches
• Significant company news
• Occasional day to day posts of interest
• All of the above
6. What would the marketing budget section of a marketing plan consist of?
• The cost to write the plan
• The expected costs for each ad campaign based on the delivery method
• The overall marketing budget for a year
• The marketing personnel job descriptions
7. What is the method for being linked to other users on LinkedIn?
• Followers
• Connections
• Friends
• Associates
8. How often should a marketing plan be revisited?
• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month
9. What place does Pricing have in marketing?
• Higher prices guarantee a higher revenue stream
• The company should actively market how much their products cost
• Different pricing levels can be tested to see what elicits the best consumer response
• Marketing based on the pricing level relative to competition is important
10. Why is it important to post to a blog regularly?
• It reduces the cost per blog post
• Keep readers engaged and also gives search engines content to index
• It gives the social media marketing specialist something to do
• It allows more chances for the company to put down the competition
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