Question

Q.24. Printers and publishers developed new strategies to sell their products. Which of the following is not an innovation of the 20th century?
(a) Cheap paperback editions were printed
(b) The dust cover or the book jacket was an innovation
(c) Important novels were serialised, which led to a new way of writing novels
(d) Popular works were sold in England in cheap series called the shilling series

Answer 1

Answer:

a) Print culture changed. And cheap paperback edition of books were getting printed so that people could afford to buy such goods. To avoid such expenses the producers made it easy for the general public.

B) The dust cover or the book jacket is also a twentieth century innovation. With the onset of Great Depression in the 1930s publishers feared a decline in book purchases. To sustain buying, they brought out cheap paperback editions.Mar 12, 2018

Answer 2

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