Question

Q.26 Apple Inc. is one of the worlds most visible and recognizable consumer electronics brands.
Apple has long been an investor favorite because of its strong revenue growth and high
return on investment. Despite it success there are many challenges it has to face to survive
and grow in its competitive market
Apple is heavily dependent on low cost manufacturing in China. Unrest in China increases
the manufacturing cost.
A strong US dollar could increase exchange rates, making it more expensive for Apple to
do business in key markets like Europe and China. According to a survey, expected growth
in consumer spending in the coming decade will be in the areas of world such as Africa
where people are unfamiliar with Apple products. Consumers in these markets may find
Apple as a new substitute for the existing phones. In Europe, the growing use of
Smartphone and tablets will lower the demand of Apple's popular personal computers.
Apple's proprietary operating system can limit the variety of applications available to smart
phone users.
(a) Explain the dimensions of Apple's business environment by quoting lines from the
above case.(any two)
(b) Explain two importance of business environment highlighted in the above
case.
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Answer 1

Answer:

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