Question

Q. 3. Explain the role challenges of using internet in marketing​

Answer 1

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Internet marketing can have some disadvantages to the way a business operates. Below shows some examples of challenges that businesses may face;

• Converting leads to sales - For a business to convert leads into sales they need to attract customers and make sure that they buy something from them

• Managing an online market system - It is important for a business to manage their online market system. This can be very difficult for a business as they regularly have to keep up to date with customer feedback and also regularly update their website to keep customers interested.