Question

Q. 4. Distinguish between 'Product and 'Production'
concepts of marketing philosophies on the
following bases:
(i) Starting Point;
(ii) Main Focus;
(iii) Means;
(iv) Ends.​

Answer 1

Answer:

The major difference between these two concepts is that a product focus reaches outward to consumers to assess and meet their wants and needs, whereas a production focus is geared inward to manufacturing the best product at the cheapest price regardless of customer wants and needs

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