Q. I Why do the marketing operations, HR management, and IT functions need to be closely
coordinated in service organizations?
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In the classic service management literature, the assumption was that firms should retain this function in-house because front-line employees are the marketing face to the customer and because there is need for close coordination between sales and marketing, operations, and human resource management.
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as IT is becoming the most important part of tertiary sector in India . It needs to work closely with other service organizations because without a proper coordination between the sector it is impossible to develop a vast country like India
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