Q: Narrow down wider strategic plans into short term, distinct-able plans is
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tactical plans is the answer
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Which do you prefer when you fly: a cheap, no-frills airline, or a more expensive operator with fantastic service levels and maximum comfort? And would you ever consider a small company with just a few routes?
The choice is up to you, of course. But the point we're making here is that when you come to book a flight, there are some very different options available. Why is this so? The answer is that each of these airlines has chosen a different way of achieving competitive advantage in a crowded marketplace.
In this article and video, we'll look at three approaches described by Michael Porter.
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