Question

Q.No: 42
Which of the following refers to marketing channel
A) Integrated Marketing Communication
B) Distribution
c) Marketing Myopia
D) Retailing
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Answer 1

Answer:

a) integrated marketing communication

Answer 2

Distribution refers to marketing channel

• The flow of commodities from the manufacturer or supplier to the purchaser or customer is referred to as distribution. It is a vital component of the marketing mix that is related to location.
• A marketing route or a channel is a group of middlemen or intermediaries who take part in the distribution of a commodity to the customer.
• One of a marketing channel's primary roles is distribution, which entails the transfer of commodities from a manufacturer or supplier to an end user or customer.
• A distribution route is a group of people and businesses that work together to move goods from a supplier to a consumer, where the consumer has more options and it may offer lower rates.
• These routes are also known as Marketing channels and marketing distribution networks

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