Question

Q.The greater the ____ between actual and desired state, the more clearly the consumer recognizes potential need.
a) Potential distance
b) Countersegmentation  
c) Perceived distance  
d) Actual involvement​

Answer 1

Answer:

a potential distance is the answer

Answer 2

Option a is the correct answer

Potential distance

Explanation:

• The process by which an observer discerns the space between two points in space is known as distance perception. Although the interval need not be linear, the perception of a straight line distance has been the subject of most research.
• When we compare our current situation to what we want it to be, we might identify a need.
• The benefits that a consumer currently receives from goods or services that they use or possess constitute the real state.
• The state of benefits that the consumer hopes to experience as a result of using or possessing goods or services is known as the desired state.
• The more apparent the gap between these two, the more readily the customer sees a possible need.

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