Q1.A. Read the following passage carefully and answer the following questions:- 1×5=5
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Newspapers sell because of news and editorial coverage but it gets more revenue from
advertisements. News costs money, while advertisements fetch money. The economics of
modern newspapers is such that it cannot run by just selling news; it has to depend on
advertisements. The economics of newspaper publishing requires both subscribers who can
afford to buy newspapers and businessmen who can afford to advertise in it. The growth of
the press depends on both. Therefore, in newspaper management, neither aspect can be
neglected.
Co-ordination among the various departments – editorial, circulation, advert-icing and
production – is very essential for effective and better management. The head of various
departments must be part of the management of a newspaper. They must be aware of the
goals set, policies and future plans of the management. They cannot afford to remain cut off
from the mainstream of management function. In addition, each department should keep the
other department managers informed of those of its activities that will be useful to them. This
is a vital aspect of newspaper management.
1. The growth of a newspaper depends on
(a) the editorial and news coverage
(b) large scale subscribers
(c) advertisers
(d) subscribers and advertisers
2. The main idea of the first paragraph of the passage is
(a) The growth of the press
(b) News and editorial coverage
(c) The economics of newspaper publishing
(d) The importance of advertisements.
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Answer:
1 d subscribers and advertisers
2 a the growth of the press
Explanation:
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