Question

Q1. Ballerina, a greeting card company, provided pre-written cards for every occasion. This formula made it successful in USA and UK. To get the benefit of the hi-tech consumers who made use more in their lives, Ballerina even launched a website for e-greetings. Inspired by its success, it decided to enter France. But to their shock, as compared their target of covering around 60% of the young population, they could not even reach the figure of 10% as the people of France preferred to write their feelings in the card on their own rather than the readymade standardised message. (a) What does the above case tell about the nature of business environment? (b) Which dimensions of business environment have been discussed? Quote the lines to support your answer.​

Answer 1

Answer:

are you a machine or a human