Q1. Fill in the blanks
1. These firms undertake various activities to stimulate the demand for their products and earn profit by satisfying customer's needs and wants. These firms are called.
2. Number of activities is performed by the marketers to facilitate exchange of goods and services between producers and the users of such products. These activities are referred to as.
3. The term. refers to the place where buyers and sellers gather to enter into transactions involving the exchange of goods and services.
4. The term market is being used is in the context of
Market (cotton market, gold or share market),
Market (national and international market).
(consumer market and industrial market) and the
Quantity of goods transacted (retail market and wholesale market)
refers to a set of actual and potential buyers of a product or service.
5.
6. merchandising', 'selling and distribution are all parts of a large number of activities undertaken bya firm, which are collectively called_ 7. It includes many activities like that are performed even before goods are actually
produced, and many activities like_
continue even after the goods have been sold
refers to any person who takes more active part in the process of exchange. Normally it is the
seller who is more active in the exchange process as he/she analyses the needs of the potential buyers, develops a
market offering and persuades the buyers to buy the product.
9. refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.
10. management refers to planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services
11. if the demand is 'irregular', such as in case of seasonal products, (say fans, woolen clothes) the marketer's job is
to change the time pattern of demand through such methods as providing.
to the buyers.
12. The may vary from a simple tag attached to e product(such as in case of local unbranded products. like sugar, wheat, pulses ,etc.) indicating some information about the quality or price, to complex graphics that are part of the package like the ones on branded products.
13. They are useful in providing detailed information about the product, its contents, method of use, etc.
14. refers to the act of designing and producing the container or wrapper of a product.
15. was one of the important factors in the success of products like Maggie's Noodles, Uncle Chips or Crax wafers due to ease of consumption and cost
16. The combination of variables chosen by a firm to prepare its market offering is also called
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