Question

Q1: Pankaj, a telecaller calls
customer Rakesh and starts with
the statement: "Sir, we offer you
zero documentation and zero down
payment for our credit card EMI."
What is Pankaj doing here?
O
a. Using benefit statement while opening
conversation with the customer
(0)
b. Using schemes as a way to push the
customer to buy the product​

Answer 1

Pankaj is using the benefit statement while opening conversation with the customer

Explanation:

Pankaj is a salesman who is tele-calling Rakesh. He needs to capture Rakesh's attention and pique his interest on his sales pitch before he hangs up. So his best opportunity is to give the best benefits in the opening statement. Only Rakesh is hooked to the benefit, he will want to hear more details. Pankaj can then explain the product in detail and convince him to buy.

The Unique Selling Point of the credit card EMI that Pankaj is trying to sell is zero documentation and zero down payment. So Pankaj opens the conversation with the USP, which is his best pitch.