Question

Q1. Read the passage given below and answer the questions that follow: (4) It is almost impossible to escape from advertisements. Hoardings stare down at us from the sides of the roads; crude neon signs wink above shops; jingles and slogans assault our ears. In magazines, pictures of washing machines and custard powders take up more room than the letterpress. All these are twentieth century developments which have grown side by side with the spread of education and technical advances in radio and TV. Advertising assaults not only our eyes and ears but also our pockets. Its critics point out that in this country 1.6 per cent of the national income is spent on advertising, and this advertising actually raises the cost of products. When a housewife buys a kilo of flour, 5 per cent of what she pays goes to some advertiser or others, even if she has not bothered to ask the shopkeeper for a particular brand. If she buys a named brand of aspirin, up to 29 per cent of what she pays may represent the cost of advertising the brand name. These amounts seem a great deal to pay for the questionable benefits of advertising, but there are a few points to be said in its favour - some things cost less as a result of advertising. Newspapers, magazines, commercial radio and television - all carry advertisements. The money they receive from the advertisers helps them to lower the cost of production. In this way we get information and entertainment at lower prices than would otherwise have to be charged. Therefore, what we lose on the swings, we gain on the roundabouts. Apart from this very important consideration, advertising to some extent ensures that a product will maintain its quality. It also gives rise to competition among manufacturers, and this gives customers a wider choice. Competition may even succeed, in some cases, in reversing the influence of advertising and causing a reduction in price. 1. This passage deals with: (a) the pros and cons of advertisement (b) the negative aspect of advertisement (c) the positive aspect of advertisement (d) the misuse of money on advertisement 2. Advertisements do not help in reducing the cost of: (a) Newspapers (b) Magazines (c) The services of radio and television (d) Essential goods 3. Advertisements help in: (a) raising quality of the products (b) providing choices (c) giving information about the prices (d) keeping prices low 4. Which word from the paragraph means the same as‘to manipulate’? (a) assault (b) result (c)influence (d) roundabouts​

Answer 1

Answer:

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Explanation:

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