Question

Q1-when did jago Grahak jago programme launched ? Q2-the main features of the programme Q3-the succe ss of the programme

Answer 1

         
Jago Grahak Jago programme was launched in 2005. 

The main features of Jago Grahak Jago programme are

a. It is a consumer awareness programme which educates people about their rights as a consumer.

b. It targets the rural and remote areas where people are ignorant about consumer rights.

c. It is publicised through print and visual media.

It is one of the most successful campaign undertaken by the government. It has now become a household name. 
People can seek information about consumer rights and even issue complaints against the violation of their rights

Answer 2

Ans 1. Jago Grahak Jago programme was launched in 2005.

Ans 2. "Jago Grahak Jago" is a publicity campaign undertaken by the government to inform the common man about his rights as a consumer. The campaign specially targets the remote and rural areas. It has been widely publicized through print and visual media

Ans 3. Awareness of the program is an issue as higher awareness could have made it much more successful. According to a study of consumer rights in India, just 42 per cent have heard about consumer rights and almost 50 per cent of consumers are not even aware about government's 'Jago Grahak Jago' campaign.