Question

Q11. As a wholesaler of all kinds of paper supplies, Ajay owns
a paper mart in Chawri Bazar, in Delhi. He meets the demand
of the retailers by producing different kinds of paper from
different manufacturers. He extensively undertakes
advertisement and other sales promotion activities for his
products which in turn also helps the retailers in persuading
prospective buyers. Many a times he sells goods on credit to
his old customers(retailers). He is well appreciated for
providing guidance to the retailers about various aspects of
marketing. In context of the above case:
(a)ldentify the two types of services Ajay is providing to the
retailers.
(b) Also, mention any two services that he must be extending
the manufacturers as well.​

Answer 1

Answer:

a) The two types of services provided by Ajay to retailers are:

1. Advertisement of the products

2. Consultation to the retailers

b) The two types of services provided by Ajay to manufacturers are:

1. Connecting their Business to Customers

2. Insight into the market demand for papers