Q1a.) Read the given passage carefully.
When Levi Strauss sold his first pair of jeans, they were not blue and they were not denim. He was 21, a recent immigrant from Bavaria, when he landed in San Francisco in 1850 with gold on his mind. His brother back East had stocked him with some dry goods and bolts of canvas, which young Levi intended to sell as tents and wagon tops. He wanted to raise cash to buy himself a claim in the gold digs. Legend has it that a single encounter with a disgruntled miner changed his career. Eyeing the goods, the miner said he would have done better to bring pants.
Pants wore out quickly in the gold digs. Very soon that miner had the toughest pair of brown canvas pants in the West. Soon other gold prospectors came around looking for ‘those pants of Levi’s’. Within a few years he switched from canvas to French denim, reputed to be the strongest fabric in the world. He later added the indigo dye that puts the blue in the blue jeans. Levi Strauss first designed and marketed Levi’s in 1850 and they have stayed essentially the same ever since; there have been only minor alterations to the original design.
Meanwhile, Jacob Davis, a tailor in Nevada, came up with the idea of copper-riveted pockets. Miners kept loading ore into their pockets and ripping them apart. One day, after having repaired the same miner’s pockets several times, the tailor sneaked off to the harness shop and reinforced the seams with rivets. Davis knew he had a good thing, so he went down to see.
Straus in San Francisco and Jacob Davis in Nevada took out a patent on riveted pockets. Few other changes were made over the next century. Zippers replaced button flies in 1920 (although later button flies had a resurgence of popularity) and in 1937 the rivets on the back pockets were moved inside in response to complaints from school boards that the jeans students wore were damaging chairs and from cowboys that their jeans were damaging their saddles. In the 1960s, they were removed entirely from the back pockets.
Strauss developed the first and largest garment-making business west of the Mississippi River. His reputation for probity and public spiritedness became a San Francisco legend. “You can buy Levi’s for a dollar, but you can’t buy Levi Strauss for a million dollars,” it was said.
Based on the reading of the passage, complete the following statements. (5 Marks)
a) Levi Strauss came to San Francisco in 1850 ________________________.
b) Levi stitched the first pair of jeans for ______________________________.
c) Jacob Davis’ contribution to the jeans was to ________________________.
d) Levi Strauss established a reputation for ___________________________.
e) Find words from the passage which mean the same as
(i) an unexpected meeting (Para 1)
(ii) to make stronger (Para 3)
Answers
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Answer:
with gold on his mind.
his brother
to make profit
for probity and public spiritedness became a San Francisco legend.
disgruntled
harness
Explanation:
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