Q2.(a) Students spend a lot of their time in front of the TV. They watch advertisements selling various
computer products targeted at children. As a result children demand clothes, shoes, food, etc. advertised
on the TV. (5)
TV ADVERTISEMENTS AND CHILDREN
A flood of new TV programming leaves no doubt that children are a major focus for advertisers. In April-
May of 1992 an estimated 35% of all TV ads were using children to attract consumer interest and larger
portions were targeting the child viewer specifically. According to our findings, almost 75% of children in
the 8-15 age group say they want to own products advertised on TV. Asked to name their 10 favourite Ads,
they name detergent and even airline ads rather than ads for toys, games, sweets, or food products.
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TV Advertisements and Children
The given essay explains the marketing strategy by companies. How they target child viewers in a specific way to enhance their profits, can be read from it.
Back in 1992, an estimated 35% of all ads used to target children. Of those children aged between 8 and 15, 75% want to buy those products.
This marketing strategy is based on programs. They create interesting programs for children and then advertise with products such as detergent, online sales, airlines, etc.
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