Question

Q3. A leading Consumer Durables firm is interested in modifying its Product Mix. What factors will you consider or recommend for this analysis? Elaborate on them. (​

Answer 1

Explanation:

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Tʜᴇ ᴛʀᴇᴇs ᴏғ Mᴇᴅɪᴛᴇʀʀᴀɴᴇᴀɴ ғᴏʀᴇsᴛ ʜᴀs ᴅᴇᴠᴇʟᴏᴘᴇᴅ sᴏᴍᴇ sᴘᴇᴄɪᴀʟ ғᴇᴀᴛᴜʀᴇs ᴛᴏ sᴜʀᴠɪᴠᴇ ᴛʜᴇ sᴜᴍᴍᴇʀ ᴅʀᴏᴜɢʜᴛ, ʟɪᴋᴇ ᴛʜᴇʏ ᴀʀᴇ ᴡɪᴅᴇʟʏ sᴘᴀᴄᴇᴅ, ᴛʜᴇʏ ᴀʀᴇ ᴏғ sʜᴏʀᴛ ʜᴇɪɢʜᴛ, ᴛʜᴇʏ ʜᴀᴠᴇ sᴍᴀʟʟ ᴡᴀxʏ ʟᴇᴀᴠᴇs ᴀɴᴅ ᴛʜɪᴄᴋ ʙᴀʀᴋs. Tʜᴇʏ ᴀʟsᴏ ʜᴀᴠᴇ ᴅᴇᴇᴘ ʟᴏɴɢ ʀᴏᴏᴛs ᴛᴏ sᴇᴀʀᴄʜ ᴍᴏɪsᴛᴜʀᴇ ɪɴsɪᴅᴇ ᴛʜᴇ ɢʀᴏᴜɴᴅ.