Q3) ‘Better Solutions’ is an advertisement agency initiated by Akshit, Tejus and Raghav. They have called a meeting to discuss the following points: (i) Increase the profit margin by 15% in the next quarter. (ii) Capturing a bigger market share (iii) Making use of better quality cameras and latest techniques. (iv) Making optimum use of cameras, lights, cameramen, finance, etc. employed by the business. (v) Improve efficiency in all regards of functioning of business.
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you segment the car market using purchasing capacity of buyer/benefit they seek in the product as the base. Marketing
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