Q3. Explain the concept of rational and emotional appeals. Also suggest a suitable appeal (with reasons) to be used for advertising the following products/services:
(i) Baby products
(ii) Mutual Funds
(iii)Covid Awareness Program
(iv) Airlines
(v) Save the girl child campaign
Answers
Answered by
4
Emotional appeals relate to the consumers social and/or psychological needs for purchasing a product or service. ... Advertisers for many products and services view rational/information based appeals as dull. Many advertisers believe that appeals to consumers emotions, work better at selling brands than rational appeals.
Answered by
6
Answer:
Q3. Explain the concept of rational and emotional appeals. Also suggest a suitable appeal (with reasons) to be used for advertising the following products/services:
(i) Baby products
(ii) Mutual Funds
(iii)Covid Awareness Program
(iv) Airlines
(v) Save the girl child campaign
Explanation:
Similar questions