Question

Q34
Daisy footwear Ltd deals in shoes. This company has opened 1+5
100 shops at different places of the whole country. The
speciality of the business of this company is that, at all its
shops the goods available are of the same type and their
Price is also same. By starting this type of business the
company has done away with middle men. The customers
are happy to Buy goods from the producer or manufacturer.
Page 5
Identify the trade of 'Daisy Footwear Ltd' and describe any
five of its features.​

Answer 1

Answer:

Daisy footwear Ltd deals in shoes. ... opened 1+5 100 shops at different places of the whole country. ... shops the goods available are of the same type and their. Price is also same.

Answer 2

The type of trade used by Daisy Footwear Ltd. is "Chain Stores or Multiple shops".

• Chain stores or Multiple shops is the type of trade where many shop branches operate under a centralized system. They display and sell goods identically. Pricing, packaging, advertising, etc. are all decided upon centrally.

Features of "Chain stores" or "Multiple shops":

• Chain stores handle a specific/specialized line of products. they sell identical goods and have limited variety.
• Prices, packaging, sizes, etc. are all decided and managed centrally by the main manufacturer.
• They eliminate the middlemen by having a large number of shops in the same city/area. They go nearer the customers by providing shops in residential areas.
• They use a high degree of standardization in their products as well as their services.
• Chain stores are under one ownership. The products are produced by one manufacturer. The shops/stores are owned by a single manufacturer or a group of manufacturers.