Question

Q5. (a) JK Company management observed that the Indian market is more favourable for the inverters as the
market for Direct Current (DC) generators is already saturated. The company has found that a few local
companies are competing heavily for market share. Even the number of players is less. The company decides
to carry out a survey to understand the perceptions of the owners about the inverters. To do this assignment,
the company hires Perfect Marketing Agency (PMA). PMA decides to conduct a survey among the owners of
different generators/inverters in India. Develop a research plan for the research project giving suitable
illustration.
(5)

Answer 1

Answer:

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