Question

Q6. Case Study.

Communicating in Uncertain Times
In 2006, The Bank of New York Company and Mellon financial announced their agreement to merge. The bank then sought to gain the support of its 24,000 employees in the integration process. Their active support and involvement was considered important to a successful merger. However, decisions like merger will create a situation of uncertainty and fear among employees. The corporate communications team of the bank anticipated resistance to change from employees and if not properly addressed the unrest might lead to protests and strikes. The employees of the bank were distributed as follows:

Corporate Office: 120. Regional Offices (4) – In each office about 40 were employed.
No. of Branches: 1,240. Range of employees in a branch – 10 to 30.

It was decide to train all the 1,240 branch managers to help them prepare for their critical communication role. They were trained to improve their ability to develop an understanding about employer needs; strengthen their face-to-face and group communication skills.

Armed with these new skills and understanding the branch managers set out to develop a plan of action to hold meetings.

Identify the fears of employees. (fear of losing job, reduction of salary, and demotion etc.)
Know the mood of the employees when they attend the meeting (inquisitive, apprehensive, hostile)
Know the questions they may raise for knowing the evil effects of merger.
Know who among the employees have positive understanding of help in assuaging the fear of employees.​

Answer 1

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