qualitative methods in SCM
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Summary. Investigates the methodology applied in supply chain management (SCM) research ublished in three academic journals from 1997 to 2004. ... Actor and level of analysis are primarily the manufacturing company and a supply chain perspective albeit the empirical evidence usually resides in the particular, focal company ...
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This special issue on qualitative research in supply chain management (SCM) and logistics is of course about qualitative methods. But it is more than that; it is also about doing research that is qualitative in its essence. Qualitative research is not just about using for example interview data in a study, it is also about how one perceives qualitative data, the theoretical lens through which one conducts analyses, and the data analysis processes. Further it is about asking questions such as do the findings have truth value or do they provide insight based on interpretation in a subjective ontology? Such issues are seldom addressed in SCM and logistics journal papers even when qualitative research is presented. It is as if there is still a tacit agreement that there is one way to approach the discipline and that this way is assumed to still be a positivistic one as was stated about the logistics field 17 years ago by Mentzer and Kahn (1995). There are, however, more ways of conducting research and thereby extending and enriching the knowledge base of SCM. Qualitative research methods should be chosen when questions asked about a phenomenon require them. Thus, having the qualitative approaches in one’s toolbox enables far more research questions to be asked and helps to reveal more about the complexity of supply chain networks today. Sharing how some outstanding scholars approach qualitative research in SCM so that other researchers can leverage this knowledge is what this special issue is about.
All eight papers in this special issue touch upon deeper issues than “just” discussing the legitimacy of using qualitative data and introducing new qualitative methods to the field without further reflection. With this special issue we are building on a tradition that in our perspective started with Ellram’s (1996) article, “The use of the case study method in logistics research.” Qualitative methods are still relatively sparse in the discipline even though an increasing number of papers adopting a qualitative approach can be observed throughout scientific journals across numerous fields (Sachan and Datta, 2005; update by Goffin et al. (2012) this special issue). Although still lagging behind quantitative approaches in our field, surveys in particular, qualitative methods are gaining ground and therefore deserve attention and greater discussion. From our perspective, this development is interesting not because we dislike surveys or math modeling, but because more approaches to conducting rigorous research enrich the discipline (Gammelgaard, 2004).
Contributors to this special issue were asked to reflect on their own experiences in conducting qualitative research and share their insights rather than simply describe methodologies, something that can be done in other forums. Thereby, we wanted to enhance the collective field’s understanding of the use of qualitative approaches as well as qualitative aspects of SCM and logistics research. Such reflections are to be found especially in these articles: “A reviewer’s guide to the grounded theory methodology in logistics and supply chain management research” by Manuj and Pohlen (2012); “Rigor in qualitative supply chain management research: lessons from applying repertory grid technique” by Goffin, Raja, Claes, Szwejczewski and Martinez; “Using the ‘documentary method’ to analyse qualitative data in logistics research” by Trautrims, Grant, Cunliffe and Wong; and “Towards a methodology for studying supply chain practice” by Borgström (2012).
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