Qualities of micro and macro environment
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Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal environment – can be controlled, however, it can't influence an external environment. Macro (external) environment – larger societal forces that affect the microenvironment.
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here is your answer
MiCrO EnViRoNmEnT
micro environment is the operating environment of firm,this is because the functioning of micro environment has a direct and immediate bearing on company.
MaCrO EnViRoNmEnT
macro environment is the condition that exists in the economy as a whole, rather than in a particular sector or a reason.
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