Quality of product sold is highly sensitive to price in ___________pricing strategy
a) Penetration pricing strategy
b) Skimming Pricing Strategy
c) Trial Pricing
d) Transfer Pricing
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Price sensitivity can basically be defined as being the extent to which demand changes when the price of a product or service changes. ... For example, customers seeking top-quality goods are typically less price-sensitive than bargain hunters; so, they're willing to pay more for a high-quality product.
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