_____ quality refers to how a service is delivered to the customer.
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Service quality refers to how a service is delivered to the customer.
What is service quality:
- Service quality refers to the quality of how well a company delivers its services in comparison to its consumers' expectations.
Why Service quality refers to how a service is delivered to the customer?
- In general, service quality refers to a consumer's comparison of service expectations in relation to a company's performance.
- A company that provides high-quality service is likely to be able to fulfill the expectations of its customers while still being economically competitive in its sector.
Five service quality dimensions:
- Tangibility
- Reliability
- Responsiveness
- Assurance
- Empathy
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