Question

Ques-1 Give five reasons why advertising is considered as social wastes.
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Answer 1

Answer:

. Higher Prices: Advertising involves huge expenditure thereby increasing the cost of distribution. Manufacturers and traders charge higher prices from consumers to recover the money spent on advertising. However, excessive and unbalanced advertisements increase cost and prices. Effective advertisement help to reduce costs and price by widening markets and providing economies of large scale operations. 2. Artificial living: Advertising multiplies the needs of people and encourages wasteful consumption. It persuades people to buy products which they do not need or cannot afford. People are encouraged to buy even products which are harmful to their health eg. cigarettes, wine, etc. Advertising promotes artificial living and extravagance by creating demand for trivial goods. 3. Misleading: Advertising often deceptive and misguides consumers. Exaggerated and false claims are made in advertisements to dupe innocent people. Bogus testimonials and other questionable means are used to sell goods of doubtful value. 4. Growth of monopolies: Advertising creates brand preference and restricts free competition. Large and well-established firms spend huge amounts on advertisements to kill new and small concerns. Advertising encourages the survival of the mightest rather than of the best. 5. Wastage of national resources: Manufacturers create trivial and artificial differences in their products to develop brand loyalty through advertising. The natural resources, capital equipment and labour which go into the production of such items amount of waste as these could better be employed in creating new industries, valuable stationery, time and energy used in advertisement go waste because most of the advertisement either escape the attention of people or are ignored by them. It is also regarded as a waste because of most of the advertisement shift demand from the one brand to another instead of increasing the total demand.

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Answer 2

1. Higher Prices: Advertising involves huge expenditure thereby increasing the cost of distribution. Manufacturers and traders charge higher prices from consumers to recover the money spent on advertising.

2. Artificial living: Advertising multiplies the needs of people and encourages wasteful consumption. It persuades people to buy products which they do not need or cannot afford.

3. Misleading: Advertising often deceptive and misguides consumers. Exaggerated and false claims are made in advertisements to dupe innocent people.

4. Growth of monopolies: Advertising creates brand preference and restricts free competition. Large and well-established firms spend huge amounts on advertisements to kill new and small concerns.

5. Wastage of national resources: Manufacturers create trivial and artificial differences in their products to develop brand loyalty through advertising.