Ques 2: You are working as a Marketing Manager in Cafe Coffee Day. You are required to
make a Marketing Strategy (STP) for the company considering 7P's of service marketing in
detail
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It can be difficult for a small business owner or marketing manager to know how to establish a unique selling proposition or to reach the right customers, especially on new platforms like the internet, with digital marketing.
Fortunately, the 7 Ps of marketing give you a framework to use in your marketing planning and essential strategy to effectively promote to your target market.
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