Question

Question 1 5 Points Analyse the following passage and answer the question that follows:

A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing several communication challenges.

They include: Ineffective use of social media such as blogs, wikis, social networks to support teams in sharing ideas, building knowledge bases and task management.

Lack of quality feedback from clients on ways to improve product quality and service delivery Misunderstandings and lack of trust based upon intercultural communication issues in different contexts.

Q1. What strategies and plans would you develop to improve communication at all levels? ​

Answer 1

Explanation:

Answer

Introduction: Effective business communication is perceived as the key to accomplishing sustainable improvement in the performance of a business. The necessity for communication within the organization as well as in the external context is profoundly observed in the modern business environment that is characterized by drastic changes consistently.

Description of organization: The following assessment is directed towards evaluation of the case of a multinational organization headquartered in Australia which deals with manufacturing and distribution of agricultural equipment with a prominent local as well as international client base. The organization’s workforce comprises of 8000 employees with its operations spread across five different countries namely Australia, India, Vietnam, Nigeria and Oman (Adnan & Jambari, 2016). Another profound highlight that can be noticed in the case of the selected organization is the formidable customer base which accounts for more than 1 million customers all over the world.

Primary Purpose of the Report: The primary purpose of the report is vested in addressing the communication challenges encountered by the case study organization in recent times. The report would aim at evaluating the communication-related issues faced by the organization and develop reasonable insights for resolving the issues.

Scope of report: The scope of the report would include the three notable communication issues that would be evaluated by referring to literature available with references to the three issues. The scope of the report would also imply that there would be no consideration for the influence of additional factors that influence effective business communication and would focus mainly on the three concerned issues. The report would cover issues such as the use of social mediaas a resource for business communication, feedback’s significance and the necessity of intercultural communication.

Report outcome: The report outcome would be primarily identified in the comprehensive interpretation of the nature of the issues and the factors that promoted them that can help in deriving strategic recommendations for addressing the issues (Asante, Miike & Yin, 2013). The report outcome would also emphasize the implementation aspects of the recommendations alongside establishing metrics for ascertaining the success or failure of the recommendations.

Structure Preview: The structure of the report would be divided into four distinct sections with the first section denoting an introductory statement regarding the scope and purpose of the report. The next section would present an analysis of the situation encountered by the case study organization that would be illustrated in the form of critical review of literature with respect to the three issues identified for the organization. The third section of the report presents a concluding summary of the discussions in the assessment which is followed by presenting recommendations for addressing the individual issues (Bennett, 2017).

Answer 2

After analysing the above passage the strategies and plans that I would develop to improve communication at all levels are:-

• Effective use of social media:- One of the purposes of social media marketing which is so effective is the fact that digital consumers spend more than two hours on social platforms every day which means, for almost three hours a day, one may have a chance to reach their target buyers with their products and services.

• Involving clients for quality feedback from clients for improving product quality and service delivery:- Customer feedback brings up the characteristics of your product that require modification. Listening to the clients and getting their feedback makes clients feel active and vital. Good customer feedback develops personal suggestions. Consumer feedback can help one to convince the consumers to come back for further.

• Building trust based upon intercultural communication:- An understanding and compassion of various cultural trust-building norms across regions can go a long path in sharpening and strengthening work relationships.

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