Question 1-How business communication made wide scope in advertising and marketing?
Answers
Answer:
Marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (Product, Place, Price and Promotion), the primary goal of marketing communication is to reach to a defined audience, and to affect its behaviour by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brand’s current customer base by reinforcing their purchase behaviour by providing additional information about the brand’s benefits. A secondary goal of marketing communication is building and reinforcing relationship with customers, prospects, retailers, and other important stakeholders.
Answer:
Marketing communications (MC, marcom(s), marcomm(s) or simply communication(s)) refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, social media and promotion to public relations.