Question

Question 1
What's the biggest challenge for most businesses when going online?

Answer 1

Apart from Ken Larson's excellent answer, I would say the second big challenge is security. If you're going to deal with customer data and even online payments, you'd better make sure everything is safe and secure. I mean: if even big companies like Adobe and Evernote get hacked, how are you going to protect yourself? Ask advice on that matter and ask it early in the development process!

The second big challenge is rising above the crowd. It's quite easy to create an online business, so a lot of people give it a try. However, how are people ever going to find your business if it's number 215,354,743 on the web? You need to have a good marketing plan. You need to know how to drive traffic to your site. You need to know how many visitors you need on your website to make a sale. You need to know the cost of advertising and the return on investment. And you need to know if there's even a big enough market for your business (using the Google Keyword tool is a good way to find that out).

Answer 2

Hey mate here is your answer




Apart from Ken Larson's excellent answer, I would say the second big challenge is security. If you're going to deal with customer data and even online payments, you'd better make sure everything is safe and secure. I mean: if even big companies like Adobe and Evernote get hacked, how are you going to protect yourself? Ask advice on that matter and ask it early in the development process!

The second big challenge is rising above the crowd. It's quite easy to create an online business, so a lot of people give it a try. However, how are people ever going to find your business if it's number 215,354,743 on the web? You need to have a good marketing plan. You need to know how to drive traffic to your site. You need to know how many visitors you need on your website to make a sale. You need to know the cost of advertising and the return on investment. And you need to know if there's even a big enough market for your business (using the Google Keyword tool is a good way to find that out).