Question

QUESTION 2
Brand personality is a mix of human traits attributed to a brand. Which of the following is NOT a brand personality trait
as discussed in your text?
O sincerity
excitement
O competence
O sophistication
emotion​

Answer 1

Answer:

• not understand your question

Answer 2

Emotion is not a brand personality trait

• The personality concept is a structure for framing how individuals feel about a firm's commodities or mission.
• Various brand personality traits include -

1. Excitement: Includes being carefree and young
2. Sincerity: Includes kindness and thoughtfulness
3. Ruggedness: Includes being strong and athletic
4. Competence: Includes being successful, and influential
5. Sophistication: Includes being elegant and prestigious