Question 33
Which of the following is likely to increase rapidly after test marketing a new product?
Answers
Answered by
3
The test market provides measures of consumers' responses to those elements that have been pretested—the product, the price, and the communication plan. It also measures the trade's acceptance of the product, the strategy, and the communication plan.
Similar questions
Math,
1 month ago
Geography,
1 month ago
Math,
1 month ago
Physics,
3 months ago
World Languages,
3 months ago
Computer Science,
10 months ago