Question

Question 5
A valuable source of problem formulation is based on informal interviews conducted with the industry
experts. (True/ False)
True
False​

Answer 1

Answer:

false

Explanation:

false is the correct answer

Answer 2

It is true that a valuable source of problem formulation is based on informal interviews conducted with industry experts. (Option- True).

• Conducting informal interviews with experts from the industry and individuals who are knowledgeable about the industry, actually helps to formulate the marketing research problem.
• As a key-informant technique or an experience-surveyor technique, these interviews are referred to.
• Through personal conversations and informal interviews which are not structured the expert information is obtained.