Question 5:-
Which of the following questions CANNOT be a part of the research survey questionnaire, according to
the results shown above?
(a) Do you like reading e-books or paper
books?
(b) Have you used the new version of the e-book reader?
(c) Which of the following digital devices do you own?
(d) How often do you read for recreation?
Answers
Answer:
Blue Revolution refers to the time of intense growth in the worldwide aquaculture industry from the mid-1960s to present. The aquaculture industry has been growing at an average rate of 9% a year. Worldwide aquaculture production has now reached 50 million tons, up from two million in 1950.
Answer:
others?
a) Primary
b) Survey research
c) Experimental research
d) Secondary
e) Observational research
2) Secondary data are ________.
a) Collected mostly via surveys
b) Expensive to obtain
c) Never purchased from outside suppliers
d) Always necessary to support primary data
e) Not always very usable
3) Causal research is used to ________
a) Describe marketing problems or situations
b) Quantify observations that produce insights unobtainable through other forms of research
c) Find information at the outset in an unstructured way
d) Gather preliminary information that will help define problems
e) Test hypotheses about cause-and-effect relationships
4) Your colleague is confused about using the marketing research process, as he knows that
something is wrong but is not sure of the specific causes to investigate. He seems to be having
problems with ________, which is often the hardest step to take.
a) Selecting a research agency to help
b) Defining the problem and research objectives
c) Developing the research plan
d) Determining a research approach
e)C and D
5) In the second step of the marketing research process, research objectives should be translated