Question 9:
The market segmentation
process:
a.
divides a market into
distinct groups that have
heterogeneous needs
b. divides a market into
distinct groups that will
respond similarly to marketing
actions
C. offers one version of the
product to all markets
d. identifies markets with
unfulfilled needs
Answers
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Answer:
Refer the Explanation
Explanation:
Option (b) divides a market into distinct groups that will respond similarly to marketing actions is the correct answer.
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