Question- Consider the ten main issues facing industrial marketing managers. How important are these issues to your organization (or an organization with which you are familiar)? What advice would you give to organizations trying to integrate place (distribution) with other elements of the marketing mix?
Answers
Answer:
INEXPERIENCE; meaning poor performance, that is where the marketer may need more knowledge.
The solution creates an avenue or seminal to lecture the marketer.
NEW MARKET PATTERN;meaning using or introducing new trends for market strategies such as the use of web design, social media.
Solution hand over to marking agency's in other words,saving you a lot of time and stress.
REPORT DATA simple mean to be able to understand which of the market strategies do we apply.
The solution provides a piece of advice to the manager on how to move their marketing strategies to get a good result.
LACK OF COMMUNICATION; poor information from the marketer and lack of communication from marketers to manager can result to issue on the product.
Solution good communication with the management will result in successful marketing return.
INADEQUATE HANDLE; meaning system in which a marketer can use to approach potential customers.
Solution increase in communication and embrace modern-day marketing agencies.
MAP OUT WORK VISIBILITY; meaning prepare for coming next downstream resources.
The solution encourages discussion on how to implement deadlines.
OVERBURDENED WITH COMMITMENT; that is to gain total control of the situation and receiving the data.
The solution must continue to make a plan ahead.
PROVIDING WORK MEASUREMENT ACCOUNTABILITY; meaning is an effective measure of the outcome, justify your marketing team's actions.
Solution measuring output effectively and increase individual accountability.
ENFORCE PRODUCTION PROCESS; meaning apply more flexible, teams oriented approach to campaign and production management.
The solution always reviews critique to determine the next production.
UNDERSTANDING CUSTOMERS BEHAVIOURS meaning study customer desire and characters
Solution keeping the mind on the customer in other to change his or her trend and expectation.