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1. In order, arrange the Kotler’s marketing process.
2. What are the four P’s of the marketing mix?
3. What are the five marketing management orientation concepts?
4. What is the difference between the selling concept and marketing concept?
5. True or false. Customer satisfaction is the evaluation of the customer of a certain product in relation to competing offers. The benefits and costs of one product versus its competition.
Answers
Explanation:
1. In order, arrange the Kotler’s marketing process. ANS: It contains the marketing mix: the tools used to implement the strategy, which are the four Ps: product, price, place and promotion. The first three steps all lead to this one: building profitable customer relationships.
2. What are the four P’s of the marketing mix?
ANS: The Ps of marketing is a famous concept that summarizes the basic pillars of any marketing strategy: product, price, place, and promotion. The origin of the concept, also known as marketing mix, goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach.
3. What are the five marketing management orientation concepts?
ANS: There are 5 marketing concepts that organizations adopt and execute. These are; (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept and (5) societal marketing concept.
4. What is the difference between the selling concept and marketing concept?
ANS : Distinguish between the marketing concept and the selling concept. The selling concept strives to turn products into cash for the business, while the marketing concept strives to meet customer needs through the product itself.
5. True or false. Customer satisfaction is the evaluation of the customer of a certain product in relation to competing offers. The benefits and costs of one product versus its competition.
ANS : Customer satisfaction is the evaluation of the customer of a certain product in relation to competing offers.
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