Question

questions:
1. Why is marketing myopia very dangerous?
2. Give common examples of marketing tools?
3. What do you mean by share of customer?

Answer 1

Explanation:

1.)This mindset, which he dubbed “marketing myopia,” refers to when companies become complacent and lose vision of what their customer really wants. This inevitably leads to a halt in growth and a decline in profits – often leading to the eventual death of the company.

2.) Social media.

Media monitoring tools.

automation

3.)Definition (1): It is the portion of the customer's purchasing that a company gets in its product. Definition (2): “It is defined as the share the company gets out of the customers' purchasing their offerings.”