Rapid Tours Ltd. is a travel agency which books rail tickets on
commission basis. It takes two days for the Rapid Tours to get the tickets
from Railway Reservation Counter and deliver the tickets to the consumers.
In the last one year, there has been drastic decrease in its business as most
of the consumers have shifted to Satya Tour and Travels (another Travel
Agency), which provides the tickets within half an hour through use of
internet.
(i) Identity and explain the component of business environment being
overlooked by Rapid Tours Ltd.? 4m
(ii) ldentify and explain the feature of business environment highlighted.
Q.28. Explain any 4 factors affecting price determination..
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