Rashi Chemicals manufactures soaps, shampoos, detergents, fabric softeners and bleaching liquids. They decide to open Rashi stores which are tastefully decorated in leading metropolitan cities, which are located in central locations. Rashi Chemicals wanted to avoid middlemen and thus save the share of revenue that would go to the middlemen. The quality of the products is very good, but the final consumers get the products at a high price. They suffer losses and the product is not available in some areas.
What is the reason and what would you suggest to remedy the problem in the channel of distribution?
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Explanation:
The quality of the products is very good, but the final consumers get the products at a high price.
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